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  1. Events As a Strategic Marketing Tool (Pocket)

    av

    D. (EDT) Gerritsen, R. (EDT) Van Olderen, D. (EDT) Gerritsen

    ISBN: 9781780642611 - UTGIVEN: 2014-08

    Experiences, encounters and events have come to play an ever-growing role in marketing. The Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The introductory chapters address the development of the experience economy, events, and event[...]

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    från 422.00 kr